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A first-hand account of doing generative engine optimisation for the French market, where language, cited sources and engine mix differ from the US playbook.

Field notes from running GEO for a 168-location car-repair network: why AI cites individual locations, not brands, and how per-location NAP consistency wins.

AI Overviews reached French SERPs after years of delay. Field notes from a French SEO on what actually changes, and what to ignore.

LLM agents run my daily SEO monitoring: GSC recaps, uptime, drift, health probes. What works, the morning one invented a diagnosis, and the decision bottleneck nobody warns you about.

I run llms.txt on two live WordPress sites. The spec, the silent failure that cost me a 67 Lighthouse agentic score, the PHP endpoint, and the daily probe that keeps the file honest.